Should My Aspiring Content Creator Friend Cease Exploiting People for Material?

One Side: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

My best friend of 10 years, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but she is trying to be. She creates vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while dining, or just accompanying her. I’ll see myself on her feed later, and it comes like a surprise: I might be no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.

Marielle also expects me to record her at inopportune moments. Often I’ll be talking to someone else, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. I've been invited to several industry functions, which were appreciated, but that doesn’t make up for all the time and effort I spend assisting her make content.

I’m grateful that she has supported me with my design career, but I resist our friendship to become just a ledger of favours. I don't believe she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and record me smiling with someone. It feels forced. I need her to recognize that our 10-year friendship still has limits. I enjoy being with her, but I also want to experience it without being filmed, altered, or posted for an audience. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want Beth to see that the creations we make together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to show my personality and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: noticing the details, sharing them with an audience that appreciates the art behind it. I never intend to make my friend uncomfortable. Bringing her to professional gatherings was my method of offering access, providing her a chance to witness behind-the-scenes moments that could help her career in design too. That’s not leverage, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I desire her to see the benefits the work we create together can achieve: a foot in the door. I understand not everyone likes being on camera, but sometimes unplanned moments is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my private videographer, but friends help each other in minor capacities. I thought filming a short video here or there would be enjoyable for Beth. Creativity flourishes in partnership, and having my friend around makes projects energetic and pleasurable. I never force her to take part in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I document our time together.

I value Beth’s friendship deeply and don’t want content creation to come between us. I’m willing to find middle ground: like asking before filming, and avoiding shots that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still respecting hers. Clearly making content is not a substitute for real connection: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have helped previously. If Marielle loves shooting, that doesn’t mean all those around her is content. She must to honor Beth’s privacy.
Another reader, 26

She may enjoy making content and showing off her life publicly, but it isn't for everyone. It was kind she has assisted Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It seems like you value each other, so cling to that and ensure it’s the focus in your relationship. Foster some authentic memories, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Each appears confused as to what’s reasonable. The solution is not found in trying to change one another, but in each setting clear boundaries around what feels acceptable to them and determining if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Beverly Harrell
Beverly Harrell

Dr. Helena Moore is a data scientist and AI strategist with 15 years of experience in transforming businesses through analytics.